Salve, umani — e non.
Lasciate che mi presenti…
Dal 2015, sono Co-Fondatore, Chief Marketing Officer e Direttore Creativo di ITSPmagazine — una piattaforma multimediale moderna e innovativa che trasmette idee e connette menti. È uno spazio globale dove lo scambio intellettuale è incoraggiato, e dove esploriamo la relazione tra tecnologia, cybersecurity e società attraverso conversazioni significative e narrazione. Dalla copertura di eventi sul campo a interviste podcast, panel di thought leadership, webinar e editoriali, portiamo una lente giornalistica ed esperta alle conversazioni che stanno plasmando il nostro futuro.
Sono Dottore in Scienze Politiche, con specializzazione in Sociologia della Comunicazione, presso l'Università di Firenze (Cesare Alfieri), con una specializzazione post-laurea in Pubblicità e Comunicazione. Il mio percorso professionale è iniziato nella pubblicità a metà degli anni '90 e mi ha portato dal branding tradizionale (puramente analogico) a quello contemporaneo (ibrido digitale-analogico), dalla strategia creativa alla consulenza di content marketing per individui e aziende in una vasta gamma di settori e geografie.
Con il mio Podcast Redefining Society and Technology, l'obiettivo è educare un pubblico ampio e diversificato attraverso conversazioni che invitano alla riflessione sul rapporto in evoluzione tra tecnologia, cybersecurity e umanità. Perché se c'è mai stato un momento per ripensare cosa significhi davvero società in questa nuova era tecnologica… è adesso.
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Con il mio podcast Audio Signals, l'obiettivo è celebrare ed esaminare l'arte universale della narrazione attraverso conversazioni con creatori che plasmano la nostra narrazione collettiva. Esplorando il mestiere, la filosofia e la passione dietro le storie in tutti i media, invitiamo alla riflessione su come la narrazione continui a definire la nostra umanità in un mondo sempre più connesso. Perché se c'è mai stato un momento per comprendere il potere delle storie nel collegare il nostro passato analogico con il nostro futuro digitale... è adesso.
Continuo a lavorare anche come consulente di branding e comunicazione — aiutando aziende e individui in tutto il mondo a chiarire chi sono, cosa fanno, la loro visione, missione, e insieme raccontare le loro storie per comunicare tutto questo in maniera efficace e memorabile. Sono anche disponibile per consulenze continuative e ruoli in advisory board — in particolare dove brand, messaggistica, direzione creativa e comunicazione etica fanno parte di una visione strategica per innovazione e crescita.
Studio C60 | Analog Brains For The Digital Age
Uno studio di consulenza strategica di branding e marketing dedicato alle aziende che operano nei settori della cybersecurity e della tecnologia. Aiutiamo le aziende a definire la propria identità, creare la loro narrazione e sviluppare programmi e campagne pubblicitarie e di marketing che generano risultati. Lavorando con noi, avrete entrambi i co-fondatori di ITSPmagazine al vostro fianco — l'esperienza e la competenza che normalmente si trovano in un advisory board, ma con la flessibilità dell'on-demand e nessun vincolo contrattuale. Con oltre 60 anni di esperienza combinata tra branding, marketing, cybersecurity, giornalismo, direzione creativa e analisi di settore, offriamo una prospettiva che integra pensiero logico e visione creativa — con accesso diretto alla nostra rete di specialisti quando serve.
Personal Branding: Consulenza & Coaching
Oltre al mio lavoro con Studio C60 al servizio di aziende nei settori della tecnologia e della cybersecurity, offro consulenza indipendente per professionisti che vogliono costruire un personal brand potente — così come consulenza di branding e marketing per aziende di qualsiasi altro settore.
Ecco come possiamo lavorare insieme — semplicemente e senza impegni:
Chiamata introduttiva di 15 minuti
Discutiamo insieme della tua visione, missione, obiettivi e traguardi.> Prenota Adesso ($0)
Sessione tattica di 30 minuti
Consulenza mirata su obiettivi specifici o domande strategiche> Prenota Adesso ($150)
60-minute deep advisory session
Strategy development, brand positioning, content planning, and actionable direction> Book Now ($275)
3-Session Package Special
Ongoing support as we develop and refine your strategy> Book Your First Session Now and we will plan the remaining as we go
(Total for 3 sessions of one hour each = $650) — save $1755-Session Package Special
For more complex challenges and long-term strategic development> Book Your First Session Now and we will plan the remaining as we go
(Total for 5 sessions of one hour each = $1,000) — save $375
*Lavoro sia in inglese che in italiano, da remoto o di persona — e divido il mio tempo tra Los Angeles e Firenze, anche se spesso mi trovo in giro per il mondo, ovunque mi portino clienti, collaborazioni creative e copertura di eventi.
Su una nota più personale e creativa, scrivo e produco Storie Sotto Le Stelle, un progetto in collaborazione con mia madre — oggi una scrittrice appassionata — dove diamo vita a brevi racconti magici per bambini, sia in formato scritto che audio, in italiano e inglese. È un avventura di famiglia e la dimostrazione che la creatività, quando viene condivisa, connette generazioni diverse.
Sono inoltre disponibile come Ospite per Podcast — sempre entusiasta di partecipare a conversazioni di valore. Come ospite, contribuisco con riflessioni su Tecnologia e Società, Cybersecurity e Società, Storytelling, Branding e Pubblicità, Strategia dei Contenuti e Podcasting, Social Media e Mass Media — e altri temi dove l'impatto umano incontra l'innovazione, e l'innovazione incontra l'impatto umano. Questi sono il tipo di dialoghi che alimentano la mia curiosità e ci aiutano tutti a navigare questo nostro mondo in costante e rapida trasformazione.
Se ti interessa avermi nel tuo show, contattami su LinkedIn ed esploriamo insieme come creare un dialogo significativo per il tuo pubblico.
Redefining Society And Technology Podcast
A Podcast About Technology, Cybersecurity, and Society
Hosted by Marco Ciappelli
Let’s face it: the future is now. We live in a hybrid analog-digital society, and it’s time to stop ignoring the profound impact technology has on our lives.
The line between the physical and virtual worlds? It’s no longer real — just a figment of our imagination. We’re constantly juggling convenience, privacy, freedom, security, and even the future of humanity in a precarious balancing act.
There’s no better place than here, and no better time than now, to reflect on our relationship with technology — and redefine what society means in this new age.
Enjoy and Subscribe To The Redefining Society And Technology
Podcast’s YouTube Video Playlist
Find more Podcast Video on the ITSPmagazine YouTube Channel and be sure to subscribe
I have started a NEWSLETTER, on LinkedIn!
“Musing On Society & Technology”
Let's face it: the future is now. We are living in a Hybrid Analog Digital Society, and we all need to reflect on it. This is exactly what I do as I exchange some opinions with TAPE3 (*ITSPmagazine’s AI Assistant & Guide) and then I turn my thoughts into articles. I hope you enjoy reading them as much as I love musing and writing on these subjects.
Here are some of the latest…
October 5, 2025 | Lo-Fi Music and the Art of Imperfection — When Technical Limitations Become Creative Liberation | The Analog Minds in a Digital World Series, Part II | I've been testing small speakers lately. Nothing fancy—just little desktop units that cost less than a decent dinner. As I cycled through different genres, something unexpected happened. Classical felt lifeless, missing all its dynamic range. Rock came across harsh and tinny. Jazz lost its warmth and depth. But lo-fi? Lo-fi sounded... perfect. Those deliberate imperfections—the vinyl crackle, the muffled highs, the compressed dynamics—suddenly made sense on equipment that couldn't reproduce perfection anyway. The aesthetic limitations of the music matched the technical limitations of the speakers. It was like discovering that some songs were accidentally designed for constraints I never knew existed. This moment sparked a bigger realization about how we navigate our hybrid analog-digital world: sometimes our most profound innovations emerge not from perfection, but from embracing limitations as features..
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September 8, 2025 | We Have All the Information, So Why Do We Know Less? |Introducing a New Series: Analog Minds in a Digital World: Reflections from Our Hybrid Analog-Digital Society | I was thinking about my old set of encyclopedias the other day. You know, those heavy volumes that sat on shelves like silent guardians of knowledge, waiting for someone curious enough to crack them open. When I needed to write a school report on, say, the Roman Empire, I'd pull out Volume R and start reading. But here's the thing: I never just read about Rome. I'd get distracted by Romania, stumble across something about Renaissance art, flip backward to find out more about the Reformation. By the time I found what I was originally looking for, I'd accidentally learned about three other civilizations, two art movements, and the invention of the printing press. The journey was messy, inefficient, and absolutely essential. And if I was in a library... well then just imagine the possibilities.
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August 31, 2025 | The First Smartphone Was a Transistor Radio — How a Tiny Device Rewired Youth Culture and Predicted Our Digital Future | Why the Transistor Radio Was Actually the First Smartphone (And What That Teaches Us About Digital Transformation) | I've been collecting vintage radios lately—just started, really—drawn to their analog souls in ways I'm still trying to understand. Each one I find reminds me of a small, battered transistor radio from my youth. It belonged to my father, and before that, probably my grandfather. The leather case was cracked, the antenna wobbled, and the dial drifted if you breathed on it wrong. But when I was sixteen, sprawled across my bedroom floor in that small town near Florence with homework scattered around me, this little machine was my portal to everything that mattered.
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August 18, 2025 | The Narrative Attack Paradox: When Cybersecurity Lost the Ability to Detect Its Own Deception and the Humanity We Risk When Truth Becomes Optional | Reflections from Black Hat USA 2025 on Deception, Disinformation, and the Marketing That Chose Fiction Over Facts | Sean Martin, CISSP just published his analysis of Black Hat USA 2025, documenting what he calls the cybersecurity vendor "echo chamber." Reviewing over 60 vendor announcements, Sean found identical phrases echoing repeatedly: "AI-powered," "integrated," "reduce analyst burden." The sameness forces buyers to sift through near-identical claims to find genuine differentiation. This reveals more than a marketing problem—it suggests that different technologies are being fed into the same promotional blender, possibly a generative AI one, producing standardized output regardless of what went in. When an entire industry converges on identical language to describe supposedly different technologies, meaningful technical discourse breaks down.
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August 9, 2025 | The Agentic AI Myth in Cybersecurity and the Humanity We Risk When We Stop Deciding for Ourselves Reflections from Black Hat USA 2025 on the Latest Tech Salvation Narrative | Walking the floors of Black Hat USA 2025 for what must be the 10th or 11th time as accredited media—honestly, I've stopped counting—I found myself witnessing a familiar theater. The same performance we've seen play out repeatedly in cybersecurity: the emergence of a new technological messiah promising to solve all our problems. This year's savior? Agentic AI.
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July 20, 2025 | The Hybrid Species — When Technology Becomes Human, and Humans Become Technology |We once built tools to serve us. Now we build them to complete us. If today’s machines can already mimic understanding — convincing us they comprehend more than they do — what happens when the line between biology and technology dissolves completely? When carbon and silicon, organic and artificial, don’t just co-exist, but merge? We like to think of evolution as something that happens slowly, hidden in the spiral of DNA, whispered across generations. But what if the next mutation doesn’t come from biology at all? What if it comes from what we build?
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June 29, 2025 | Robbie, From Fiction to Familiar — Robots, AI, and the Illusion of Consciousness | I recently revisited one of my oldest companions. Not a person, not a memory, but a story. Robbie, the first of Isaac Asimov’s famous robot tales. It’s strange how familiar words can feel different over time. Reading Asimov was a window into possibilities, but they remained possibilities. Today, the story feels different. I listened to it this time—the way I often experience books now—through headphones, narrated by a synthetic voice on a sleek device Asimov might have imagined, but certainly never held. And yet, it wasn’t the method of delivery that made the story resonate more deeply; it was the world we live in now.
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June 6, 2025 | What Hump? Thirty Years of Cybersecurity and the Fine Art of Pretending It’s Not a Human Problem | A Post-Infosecurity Europe Reflection on the Strange but Predictable Ways We’ve Spent Thirty Years Pretending Cybersecurity Isn’t About People. We’ve built incredible tools. We’ve formed global communities of defenders. We’ve turned “hacker” from rebel to professional job title — with a 401(k), branded hoodies, and a sponsorship deal. But we’ve also built an industry that — much like poor Igor — refuses to admit something’s wrong. The hump is right there. You can see it. Everyone can see it. And yet… we smile and say: “What hump?”
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May 22, 2025 | From Cassette Tapes and Phrasebooks to AI Real-Time Translations — Machines Can Now Speak for Us, But We’re Losing the Art of Understanding Each Other | There’s this thing I’ve dreamed about since I was a kid. No, it wasn’t flying cars. Or robot butlers (although I wouldn’t mind one to fold the laundry). It was this: having a real conversation with someone — anyone — in their own language, and actually understanding each other. And now… here we are. Google just rolled out live AI-powered translation in Google Meet, starting with Spanish. I watched the demo video, and for a moment, I felt like I was 16 again, staring at the future with wide eyes and messy hair. It worked. It was seamless. Flawless. Magical. And then — drumroll, please — it sucked! Like… really, existentially, beautifully sucked. Let me explain.
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On Location with Marco Ciappelli & Sean Martin
Journalistic Coverage Of Events And Conferences At The Intersection Of Technology, Cybersecurity & Society
Conferences and events around the world ignite our curiosity and spark conversations with some of the brightest minds. In person or virtually, Sean and Marco go On Location to meet with experts at the intersection of technology, cybersecurity, and society.
Podcast and video conversations with global experts and thought leaders, plus in-depth opinion articles that analyze the issues that matter most. As always, their coverage starts long before the conference begins, with their traditional pre-event chats on the road.
Whether we're on-site or not, we always find the best stories.
Find more Podcast Video on the ITSPmagazine YouTube Channel and be sure to subscribe
Audio Signals Podcast | Hosted by Marco Ciappelli
We are all made of stories.
Storytelling is at the core of our human experience—how we transmit knowledge, share experiences, and communicate values. Stories are bridges that connect us, shaping our worldview and weaving together our collective consciousness.
In our modern, hybrid analog-digital society, the art of storytelling matters more than ever. Every storyteller—regardless of medium or platform—contributes to the grand narrative of human experience.
I'm focusing this podcast on the storytellers themselves—exploring the craft, passion, and philosophy behind the stories that make us human. Join me for conversations that dive deep into the creative process across all mediums, celebrating the timeless tradition of storytelling in our evolving digital era.
Find more Podcast Video on the ITSPmagazine YouTube Channel and be sure to subscribe
WELCOME TO THE ENCHANTED WORLD OF STORIES UNDER THE STARS
Written between Florence and Los Angeles by Lucia & Marco Ciappelli.
Originally in Italian, available to read and listen in both Italian and English.
Join us under the stars, where mysterious storytellers reveal enchanted worlds filled with heroes, curious beings, lost lands, strange encounters, and adventures that stretch across time and imagination — and stories that unfold where the ordinary meets the extraordinary.
Some stories are light and playful, perfect for a smile and a spark of wonder. Others go deeper, written also for those who may have grown up — but never stopped imagining.
Each tale is a little universe waiting to be explored. Open your mind. The journey begins.
Now you can listen and subscribe to the Storie Sotto Le Stelle Podcast
The Stories are available in Italian and English
(Read to you by a very talented Generative AI Voice)
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